The market on Tyrolean traditional costumes is as diversified and individual as the women wearing them. In addition to elegant, exclusive dirndl fashion, the simple dirndl you can wash finds just as much justification as the cheeky, short lady’s lederhose combined with a shirt and “retro chucks”. Exactly 10 year ago, Thomas Dims, the founder and owner of Zillertaler Trachtenwelt, set himself an ambitious target: He wanted to unite all these different variations and styles of traditional costumes in a shop, offer a wide range of men's and children's traditional clothing as well as the matching accessories and make this fashion accessible and affordable for everyone.