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Trachten Stolzer Kufstein

Of the cowskin on the Lederhosen

The cobblestone pavement leads into the Römerhofgasse alley. Little treasures in the shop windows. The traditional façades true gems in themselves. Countless details. In the centre of the historic street, a rack with colourful dirndl costume catches the eye. A sign above. "Funky, trendy, cheeky – Trachten Stolzer". A step through the shop door. The scent of leather in the air. An estimated 100 dirndls per square metre. Small aisles. Racks. Shelves filled with Tirolean tradition, innovatively tailored.

From leopard pattern to cow skin Kuhfell-Lederhosen

"I wouldn't describe us as a normal shop selling traditional costumes. We carry an unusual range for ladies, gentlemen and children", explains junior partner Nina Neuwirth. The current highlight is elaborately draped. An eye-catcher. A bold commitment to Tirolean culture. "That's a men's lederhosen with cow skin. We really just bought it as an eye-catcher for our display, but it was sold out within a few days". Apart from leopard-dirndl and rompers in lederhosen look, there are also countless accessories. Brightly coloured pumps. Flashy bags. One-of-a-kind necklaces. Extravagant hats. "We only have a few sizes of each product. We don't want everyone in Kufstein to walk around in the same traditional costume". High-necked dirndl with V-neck and stand-up collar are all the rage currently. The trend towards traditional costumes continues to grow, making more and more young people slip on the traditional outfit. "We have young customers coming to us with their grandpa's lederhosen looking for something off-beat to go with it." Flamboyance combined with Tirolean customs. Innovatively jazzed up. Tirolean traditional costumes combined with modern looks. Straight across all generations.

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